Buyers, Markets and Marts (DVD)
©1994 CEV Multimedia, 23 minutes
#CEV-D0631, Price $99
How do fashion buyers decide in October what to purchase for their spring
line? Let Charli Light, buyer and retail store owner, share her secrets as she
introduces you to fashion merchandising. Charli explains how she prepares for
her trips using trade publications, sales reports, customer requests, fashion
influences (music, movies, TV, famous people, important events) and her own
intuition. Then, join her on a three-day buying trip to the Dallas Mart where
you'll view the entire purchasing process from browsing, talking with line
marketers, deciding on the "look" for the coming year and placing the
orders. Includes Study Guide.
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