Cutting Their Own Cloth: Entrepreneurial Clothing
Designers (DVD
and VHS)
©1999 Films Media Group, 22 minutes
#FMG-10121, Price $129
Savage Sisters is an up-and-coming label in trendy fashion sportswear. But as
the demand for this brand grows, are partners Lou and Sophie McDermott ready to
take their business to the next level? This concise program examines the process
of starting a business on a shoestring budget in a highly competitive industry.
Speaking candidly, the McDermott sisters discuss start-up hurdles such as
financing and market/product research; setting goals and sharing
responsibilities; determining pricing and profit margins; dealing with
logistics; maintaining cash flow; developing a marketing plan; and finding good
business advice.
International customers: Sorry, we have U.S. and Canada distribution rights only
on this title.
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