Developing an Apparel Line (DVD and VHS)
©1998 Films Media Group, 17 minutes
#FMG-EDP10791, Price $79
Have you ever wondered how a particular item of clothing ended up on the rack of your favorite clothing store or boutique? In this video, we will explore how apparel is developed, where fashion ideas come from, and how they eventually get into the marketplace. We will talk with a young designer who owns her own boutique in Chicago and who tells viewers how she succeeded. Professors from Iowa State University's highly respected fashion department will give viewers specific insight into many phases of the fashion industry. We'll talk with students who are developing products as a class project with an eye on getting them into the marketplace. This new fashion merchandising video is a must for your course and will pique students' curiosity about a career in this fast-paced industry. Part of the Fashion 2000 Video Series.