A Different Look: The Nicole Miller Story (VHS)
©1991, 30 minutes
#DEV-SVD264, Price $120
A case study in entrepreneurial success--creating a niche for your product or
service often is the key to entrepreneurial success. Nowhere is that fact more
apparent than in the high-stakes, hotly competitive, originality-obsessed
fashion industry. In this case study, students will learn how Nicole Miller
learned her trade, how she got started in the business, how she decided on the
right marketing approach for her products, and how establishing the right
strategic relationship with the right person made it possible for Miller to
succeed--despite less-than-adequate initial capitalization.
[Back to Top] |