E-Commerce:
B2B (DVD
and VHS)
©2001 D.E. Visuals, 20 minutes
#DEV-DE653, Price $135 DVD, $125 VHS
In the world of B2B e-commerce, marketers must overcome and modify
traditional buying behavior based on personal contacts.
Industry-Sponsored-Marketplaces (ISM)s. are competing with
Independent-Net-Markets (INMs) while individual companies are creating their
networks. To help students understand B2B online e-commerce, this program
discusses models, strategies, successes and failures of B2B e-commerce. By Dr.
P. Rutsohn.
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