(Sales, Promotion, Advertising, Visual Merchandising, Special Events)

DVDs

Advertising and Promotion

• Advertising Creative Appeals

• How Consumers Decide

• Persuasion in Everyday Life

• Retail Advertising DVD Series

  • The Advertising Media

  • Planning and Producing the Advertisement

• Sales Promotion: It's a Team Effort

• Why Ads Work: The Power of Self-Deception

• Why You Buy: 21st Century Advertising (update)

Marketing and Sales

• Brand Marketing: Why We Eat, Drink and Wear Brand Names

• Communicating Between Cultures

• Communicating With Customers

• E-Commerce: B2B

• How Consumers Decide

• In Brands We Trust

• Internet Shopping in the 21st Century

• A Marketing Strategy: Energizing the Brand 

• Marketing's 4 Ps: A Consumer Angle new in 2009

• Persuasion in Everyday Life

• Positioning: How Advertisers Shape Perceptions

• Secrets of Selling

• Selling Skills

• Trends in Apparel Marketing

• When Fashion Is the Message: Marketing an Image

Visual Merchandising and Special Events

• Behind the Scenes: The Fashion Show

• Display Lighting revised and updated 2009

• Fashion Display Skills

• Merchandising: The Store as Persuasion

• Promotion: How Retailers Use Special Events to Improve Market Share

• Visual Merchandising (from Cambridge Educational)

• Visual Merchandising (from D.E. Visuals) revised and updated 2009

• Visual Merchandising: The Art of Creating Unique Environments (from Diamond Educational Productions)

• Visual Merchandising: Look, Linger and Buy (from CEV)

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