Fashion
Retailing (DVD
and VHS)
©2004 Diamond Educational Productions, 25 minutes
#DEP-FR, Price $128 DVD, $108 VHS
Today’s
fashion retailing arena has expanded far past the bricks and mortar environment
that consumers have embraced for many years. From custom designer houses
to department and specialty stores and value merchants, to catalogs and
online operations, a wealth of on-site and off-site operations has impacted the
field.
Such well known companies as Marshall Field’s,
Chico’s, Alan Flusser Custom Shop, Target, and others, are examined to show
how they are focusing their efforts to make certain that they are achieving
their share of the fashion retail consumer market through stores, catalog, and
online.
[Back to Top]
|