Getting
Ready for Market (DVD and CD)
From Fashion Business Inc. (FBI), a non-profit resource for apparel
entrepreneurs, designed to ensure the vibrancy of the fashion industry.
#FBI-GRM, 2 hours, $95
Great values and perfect for entrepreneurial, internship or capstone courses and for business, industry, and extension short courses!
Preparing for market is an essential step to make sure that your collection is presented professionally and your sales and marketing materials are clear, concise and appropriate. This seminar, conducted by a panel of professionals including a former representative, manufacturer, wholesaler and buyer, provides all the information you need to know to be ready for presenting your collection at market. Among the key points covered:
- Which trade show is best for your product
- How to prepare the collection
- Sales and marketing materials
- Contacting buyers
- Merchandising the booth for eye catching attention
- Presenting the collection
- Writing orders
- Payment methods
- Checking credit
- Follow up
- Payment procedures for sales reps
Presented by Robert Silverstone.