How Clothing is Sold: Fashion Merchandising
(DVD
and VHS)
©2003 Learning Seed, 20 minutes
#LS-264, Price $89
The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. Discover how branding might spell the "end of fashion." Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of "mass customization."