Internet
Shopping in the 21st Century (DVD
and VHS)
©2000 Films Media Group, 57 minutes
#FMG-BVL30235, Price
$149
This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com’s Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands’ End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in the post-New Economy world while MBA students and faculty ask questions about Internet privacy, the commercial digital divide, and consumer demands for very rapid delivery.