Invisible Persuaders
(DVD or VHS)
©1994, 22 minutes
#LS-16794, Price $89
How experts engineer consent. We make decisions based on clues, but we're not
always aware which clues we use. Professional persuaders know -- marketers,
sales people, pollsters, politicians, merchandisers. This video helps viewers
develop an early warning system to spot subtle attempts to persuade and
influence. Examples include:
- Appearance: Does good looks influence our opinion of a person's
competence?
- Positioning: How some merchandise exists not to be bought, but to
steer customers to higher profit items.
- Colors: How color influences buying decisions.
- Branding: A brand name can actually make us believe a product works
better than the same product without the brand.
- Repetition: Are "hit" songs played often on radio
stations because they are popular or are they popular because they're played
so often?
- Clothing: Do we judge people by their clothing? Can clothing make
the guilty appear innocent to a jury?
- Booklist says, "Carefully chosen packaging, evocative names, and
conscious repetition are three "invisible persuaders" revealed in
this thought-provoking production."
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