Merchandising: The Store as Persuasion (DVD or VHS)

©2002 Learning Seed, 22 minutes
#LS-26202, Price $89

Have you ever gone to the store to buy toilet paper and batteries but left with a whole shopping cart full of impulse buys? That's merchandising at work. Learn how retailers use science, detailed shopper observation, and applied psychology to sell goods from groceries to trees, from dog bowls to luxury cars.

• Learn about traffic control, flow patterns, pricing, p-o-p displays, and store layout.
• Discover why so many sales have strict time limits. 24 Hour Sale! One Day Only!
• Learn that even the size of shopping carts influences consumer behavior.
• Learn how merchandisers structure displays to draw customers deeper into the store.
• Find out what "super-sizing" a fast food meal has in common with selling dog food bowls.
• Understand why soup is not shelved in alphabetical order so you can find your favorite variety faster.
• See what baseball's strike zone teaches about shelf display for maximum profits.
• Learn about markups and inventory turn. Explore lifestyle merchandising and the "open wallet syndrome."
• Discover that the challenge of the Internet is not a new threat to merchandisers.

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