Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity (DVD)
©2006 Diamond Educational Productions, 20 minutes
#DEP-MHRR, Price $160 DVD
In a time when the
"one size fits all" concept no longer serves the needs of all
consumers, retailers are making special efforts to tailor their inventories to
appeal to African Americans, Hispanics, and Asian Americans along with their
Caucasian counterparts. In this presentation, industry professionals such as the
CEO of Phat Fashions, the President of Sean Jean Clothing, the President of
Uptown Magazine and CEO of NuAmerica Agency, and the Managing Director of
multicultural communications at Meredith integrated Marketing relate their
experiences regarding the multicultural retail arena. Their interviews are fully
integrated with live action footage of the fashion collections, the
organizations they represent, and the urban centers in which ethnic diversity is
dominant. Unique content and very pertinent to current and future of retailing!
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