Planning and Producing the Advertisement (Retail Advertising Series Vol. 2) (DVD and VHS)©2001 Diamond Educational Productions, 20 minutes It is essential that advertisements be carefully planned and executed to maximize results. This video features each of the stages of planning to assure positive responses by the company’s targeted market, beginning with the request by management for the ad to appear, moving through the various internal and external resources used in the process, and culminating with the procedures used in the production of the ad. Listen to industry experts explain how the production process works. Volume I of The Retail Advertising Series (see also, Volume I: The Advertising Media). Return to Retail Advertising Video Series (Set of 2 Videotapes) |
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