Planning the Purchase (Retail Buying
Series Vol. 1) (DVD
and VHS)
©1999 Diamond Educational Productions, 20 minutes
#DEP-RB1-PP, Price $128 DVD, $108 VHS
One of the most important factors in the success of any retailer's operation
is the purchase of merchandise that will satisfy the customer's needs. In order
to maximize profits, buyers and merchandisers must carefully plan their
purchases. A number of key merchandise managers and buyers share their thoughts
and practices on such elements as:
- Six Month Plans, including past sales analysis and external indicators
such as market specialist analysis, media, and trade associations
- Model Stock Development, for staple and fashion merchandise
- The Buying Plan, including open-to-buy considerations
- Resource Selection Considerations, such as distribution policies and
advertising allowances
- Timing the Purchase, for both traditional and off-price merchants.
- Volume I of The Retail Buying Series (see also,
Volume II: The Buyer Visits the Market to Make the Purchase).
Return to Retail Buying Video Series
(Set of 2 Videotapes)
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