The Advertising Media - DVD
$128 ©2001 Diamond Educational Productions, 20 minutes
#DEP-RA1-AM
One of the most important ways in which retailers make shoppers aware of their companies and the products they offer for sale is advertising. This video focuses on advertising media (newspapers, magazines, direct mail, television, radio, and of course, the Internet) and the reasons for their use. Hear retail industry professionals and experts in the field of direct marketing participate in the discussion of media selection and how to best provide retailers with expanded consumer bases. Volume I of The Retail Advertising Series (see also, Volume II: Planning and Producing the Advertisement).
Retail Advertising Video Series (Set of 2 DVDs)
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