Brand Building for Profit - DVD
$65 1 hour
#FBI-BBP
From Fashion Business Inc. (FBI), a non-profit resource for
apparel entrepreneurs, designed to ensure the vibrancy of the fashion
industry.
#FBI-BBP, 1 hour, $65
Great values and perfect for entrepreneurial, internship or capstone courses and for business, industry, and extension short courses!
In today's brand-conscious world, California apparel companies such as Juicy Couture, Quiksilver, St. John's Knits, C & C of California, Blue Cult and True Religion, have all become icons of American apparel labels, which have influenced global popular culture. The name or logo a company invents will ultimately be how they will get recognized and identified. Distinguishing a product to consumers by a trademark can be the hottest asset a business may own. Successfully branded labels lead to profitable licensing deals. This seminar will examine the various steps a new company should take to begin the brand building process when entering the U.S. market place, and the many U.S. distribution channels.
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