Brand Marketing: Why We Eat, Drink and Wear Brand Names - DVD

Brand Marketing: Why We Eat, Drink and Wear Brand Names

$99         ©2000 Learning Seed, 19 minutes

#LS-1244-00-DVD

Our grandparents lived in a world of goods and commodities, we live in a world of brand names. This change is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. 

Ask students twenty years ago what they wore or ate and the answer would be in terms of commodities shoes and shirts, chips and hamburgers. Ask today's students the same question and the answer will come back filled with brand names from Nike and Hilfiger to Fritos and Big Macs. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names.

Use Brand Marketing: Why We Eat, Drink and Wear Brand Names for units in marketing, business education, advertising and persuasion, and consumer education. Better yet, consider this a lesson in a basic concept of modern life. Learn:

  • The power of brands - why branding IS modern marketing.
  • How brands serve to bring things to life and change how we view the world.
  • What brands have to do with security and risk reduction.
  • What is brand equity, brand extension, line extension, co-branding.
  • How celebrities establish themselves as brand names.
  • Why brands have the power to shape our judgements and perception.

International Customers: NOT available for sale in Canada, Australia, New Zealand, Taiwan, South Korea, United Kingdom, or Ireland.