The Buyer Visits the Market to Make the Purchase - DVD
$128 ©1999 Diamond Educational Productions, 20 minutes
#DEP-RB2-BVM
Once the buyer has made the actual purchase plans, the next stop is the market visit. At the retailer's home office, the general merchandise and divisional merchandise managers make certain that the buyer's plans have been properly prepared. Plans for getting to the market, making hotel reservations, and arranging appointments with important vendors are carefully made to guarantee that the limited time spent in the market will be beneficial.
Interviews with market specialists at The Doneger Group show how these
professionals assist the store buyers with their purchases. Davis Wolfe, the
renowned fashion forecaster, tells how he alerts store buyers to the latest
trends. Buyers examining lines at the magnificent New York City Garment
Center showrooms of a division of Tommy Jeans, a division of Tommy Hilfiger,
Joe Boxer, and the couturier, Carolina Herrara are observed and listened to
as they negotiate their purchases.
Volume II of The Retail
Buying Series
See also:
Volume I: Planning the Purchase
Retail Buying Video Series (Set of 2 DVDs)
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