E-Commerce: B2B - DVD
$140 ©2001 D.E. Visuals, 20 minutes
#DEV-DE653
In the world of B2B e-commerce, marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISM)s. are competing with Independent-Net-Markets (INMs) while individual companies are creating their networks. To help students understand B2B online e-commerce, this program discusses models, strategies, successes and failures of B2B e-commerce. By Dr. P. Rutsohn.
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