Fashion Retailing - DVD
$128 ©2004 Diamond Educational Productions, 25 minutes
#DEP-FR
Today’s fashion retailing arena has expanded far past the bricks and mortar environment that consumers have embraced for many years. From custom designer houses to department and specialty stores and value merchants, to catalogs and online operations, a wealth of on-site and off-site operations has impacted the field.
Such well known companies as Marshall Field’s, Chico’s, Alan Flusser Custom Shop, Target, and others, are examined to show how they are focusing their efforts to make certain that they are achieving their share of the fashion retail consumer market through stores, catalog, and online.
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