The Four P's: Marketing Strategies - DVD

The Four P'S: Marketing Strategies 

$129       © 2009 Films media group, 25 minutes

#FMG-BVL41111-K-DVD

Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.

Price includes public performance rights.

International Customers: Available only in the U.S.A.