Planning and Producing the Advertisement - DVD
$128 ©2001 Diamond Educational Productions, 20 minutes
#DEP-RA2-PPA
It is essential that advertisements be carefully planned
and executed to maximize results. This video features each of the stages of
planning to assure positive responses by the company’s targeted market,
beginning with the request by management for the ad to appear, moving
through the various internal and external resources used in the process, and
culminating with the procedures used in the production of the ad. Listen to
industry experts explain how the production process works. Volume I of The
Retail Advertising Series
See also:
Volume I: The
Advertising Media
Return
to Retail Advertising Video Series (Set of 2 DVDs)
Other Great Products:
Visual Merchandising DVD (from D.E. Visuals)
Learn how to build powerful visual merchandising presentations by the proper use of display principles,
layouts and arrangements. Includes the use of balance, proportion, direction, and props to enhance visual
pulling power.
Read More...
Display Lighting DVD
Learn how to effectively use lighting to increase display pulling power. Use light to direct attention by
using special effects, light level, lamps and other equipment. Professor Orlan Skare includes lots of in-store
examples.
Read More...