Planning the Purchase - DVD

Planning the Purchase

$128         �1999 Diamond Educational Productions, 20 minutes

#DEP-RB1-PP
It is essential that advertisements be carefully planned and executed to maximize results. This video features each of the stages of planning to assure positive responses by the company�s targeted market, beginning with the request by management for the ad to appear, moving through the various internal and external resources used in the process, and culminating with the procedures used in the production of the ad. Listen to industry experts explain how the production process works.
Volume I of The Retail Advertising Series
See also:
Volume I: The Advertising Media

Return to Retail Advertising Video Series (Set of 2 DVDs)