Promotion: How Retailers Use Special Events to Improve Market Share - DVD
$128 ©1998 Diamond Educational Productions, 20 minutes
#DEP-P-HRUSE
In these times of considerable competition, retailers must use various means to gain attention from the consuming public for their purchasing needs. More and more utilize a variety of Special Events to attract shoppers into their stores. Ms. Robin Mori, Special Events Manager of Jacobson's Department Store, speaks to the necessity of such endeavors. The events that are covered in this video include the Macy's Flower Show, Sears Scholarship competition and the Phil Collins tour to support homeless victims, Dayton's Holidazzle Parade and Fireworks presentation, the Tree Lighting Ceremony at Marshall Field's, Harrods Annual Grand Sale event in London, a Chanel Fashion Show, an in-store appearance by Oscar de la Renta, and a special Dress for Success seminar by Ms. Robin Mori.
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