by Patty Brown and Janett Rice
CourseSmart e-Textbook ISBN 978-0-13-336844-4
Professors, to request a review copy, click here.
Purchase individual copies online at amazon.com or in wholesale quantities from Pearson Education.Taking an industry approach, this edition will acquaint beginning fashion merchandising students with how apparel is mass produced and how to evaluate its quality and understand its cost. Basic terminology for the fashion industry is also covered. This book is written in an easy-to-understand manner. Many in the industry have commented that it is the first book they've ever seen that really "tells it like it is." It is widely used as a classroom textbook in colleges and universities nationwide and internationally and is used as a reference book in textile and apparel testing labs worldwide. NOW COMPLETELY REVISED AND UPDATED BY A GROUP OF SUBJECT MATTER EXPERTS and CONTAINS FULL-COLOR PHOTOGRAPHY!
1. Overview of the Apparel Industry: The Big Picture.
2. Government Regulations and Labeling: Communicating to Customers.
3. Apparel Quality: The Priority of Industry and Consumers.
4. The Mass-Production Process: The Apparel Industry at Work.
5. Shape, Silhouette, Style: Focus on Design Development.
6. Sizing and Fit: The Keys to Competitive Advantage.
7. Fabric: The Essential Quality Indicator.
8. Findings and Trim: More Quality Indicators.
9. Stitches: Holding the Garment Together.
10. Seams and Edge Treatments: Providing Structure.
11. Preliminary Garment Assembly: Parts and Panels.
12. Garment Assembly and Finishing: Pieces Into Products.
13. Soft Home Fashions
Note: This title replaces ISBN 978-0-13-025434-4.
Instructors Only: To request review copy direct from the publisher, click here.