The Retail Store - DVD
$79 ©1994 Films Media Group, 30 minutes
#FMG-EDP14639
Whether retailers have department stores, specialty stores, chain stores or discount stores, they select a market and focus attention on selling products to that audience. This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers most effectively. In detail, retailers discuss how they plan and buy their inventories and what they do as products arrive at the stores. Viewers learn solid information about the diverse opportunities available in the retail store environment as professionals explain retail finance, sales promotion, personnel, operations and merchandising. In addition, fashion coordinators, buyers and sales associates discuss how they help customers make buying choices. An informative lesson for anyone involved in retail as well as people planning careers in fashion merchandising.
Other Great Products:
Visual Merchandising DVD (from D.E. Visuals)
Learn how to build powerful visual merchandising presentations by the proper use of display principles,
layouts and arrangements. Includes the use of balance, proportion, direction, and props to enhance visual
pulling power.
Read More...
Display Lighting DVD
Learn how to effectively use lighting to increase display pulling power. Use light to direct attention by
using special effects, light level, lamps and other equipment. Professor Orlan Skare includes lots of in-store
examples.
Read More...