Retailing: Careers for the 21st Century - DVD

Retailing: A Career for the 21st Century

$128         ©1997 Diamond Educational Productions, 20 minutes

# DEP-RC21C

Heading into the 21st century, the playing fields and its roster of players will be changing considerably. Depicted in this video, the changes include:
  • Updating of older malls into ones that are more exciting
  • Alternative shopping on cable television and the internet
  • Development of private label programs
  • Expansion of the category killer
  • Store as the brand concept
  • Interview with Mr. Allan Ellinger, noted consultant, who gives insights into what the next century of retailing will be like
  • Mr. Ray Azoulay, creator of Macy's Aeropostale concept, presents a step-by-step explanation of how the private label line was developed.