Value Shopping in America: A Major Force in Retailing in the 21st Century - DVD

Value Shopping in America: A Major Force in Retailing in the 21st Century

$128         ©1999 Diamond Educational Productions, 20 minutes

#DEP-VSA

While America in the 1980s spent extravagantly on their purchases, the recession of 1990 was one of the factors that made the population become more value conscious. Although numerous types of outlets were becoming popular before this time, today, there is a tremendous explosion in this type of retailing. Show a video that covers all these retail trends:

Off-Price. One of the fastest growing types of operations are the off-price organizations such as T.J. Maxx, Burlington Coat Factory, Today’s Man, and Steinmart. One of the country's leading market specialists in the procurement of off-price merchandise discusses how the purchase of this merchandise is negotiated, and how the internet plays a vital role in its procurement.

Discounters. Along with the off-price phenomenon, discounters such as Target, Wal-Mart, and Kmart are explored to show how they are appealing to this vast market.

Outlets. Visits to outlet centers all across the nation are made to such places as Sawgrass Mills, the country's largest outlet mall, St. Augustine, Florida, a center that draws tourists visiting the state, and Gurnee Mills outside of Chicago. Outlets of such companies as DKNY, Coach, The Gap, Geoffrey Beane, WestPoint Stevens, Mikasa, and others are featured.

Catalogs/Internet. In another direction, alternative value shopping is explored in catalogs and on internet web sites.