When Fashion Is the Message: Marketing an Image - DVD
$149 ©2002 Films Media Group, 26 minutes
#FMG-30426-4
In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry’s high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Düsseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed.
Price includes public performance rights.
International Customers: Available only in the U.S.A. and Canada.
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