Why Ads Work: The Power of Self-Deception - DVD
$99 ©1996 Learning Seed, 21 minutes
#LS-1199-96-DVD
The most important words in advertising are the ones you don't see or hear. Ads rarely lie, they merely allow room for self-deception. Learn:
- How claims are devalued by words or phrases such as: up to, as much as, from, can, fights, helps and others. Most listeners fail to hear them.
- They see "works to fight wrinkles," but hear "prevents wrinkles."
- Viewers learn when "best" means "better" and "better" means "best". The video explains why so many products can claim to be the best.
- The meaning of puffery and the difference between facts and opinions.
- Water is wet claims. These are claims true for all brands, but the claim is phrased in such a way as to make it sound unique and exciting.
- International Customers: NOT available for sale in Canada, Australia, New Zealand, Taiwan, South Korea, United Kingdom, or Ireland.
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