Why You Buy: 21st Century Advertising (update) - DVD

Why You Buy: 21st Century Advertising (update)

$99         ©2002 Learning Seed, 23 minutes

#LS-1111-02-DVD

Advertising has changed dramatically in the past ten years. If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting. Like its best selling older brother Why You Buy, this new video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar.

Person to person selling: Watch a phone call in which an unsuspecting homeowner agrees to a sales call without even realizing he is the target of a pitchman.

Direct mail advertising: Examine a bushel of “junk mail” and e-mail “spam” in search of the sneaky sell.

Television commercials: Learn that music and entertainment are disguises ads wear to bypass your persuasion resistance barrier. Instead of persuading you directly, TV ads attempt to write the agenda for daily life.

Advertising tomorrow: Today, ads “interrupt” programming. Learn how the Internet and digital technology can now integrate ads into program. The result will be, depending on your view point, either programs without ads or programs that are ads.

“This video will help students realize how subtle and persuasive advertising is…” School Library Journal, March 2002

International Customers: NOT available for sale in Canada, Australia, New Zealand, Taiwan, South Korea, United Kingdom, or Ireland.