Promotion: How Retailers Use Special Events to Improve Market Share
(DVD
and VHS)
©1998 Diamond Educational Productions, 20 minutes
#DEP-P-HRUSE, Price $128 DVD, $108 VHS
In these times of considerable competition, retailers must use
various means to gain attention from the consuming public for their purchasing
needs. More and more utilize a variety of Special Events to attract
shoppers into their stores. Ms. Robin Mori, Special Events Manager of Jacobson's
Department Store, speaks to the necessity of such endeavors. The events that are
covered in this video include the Macy's Flower Show, Sears Scholarship
competition and the Phil Collins tour to support homeless victims, Dayton's
Holidazzle Parade and Fireworks presentation, the Tree Lighting Ceremony at
Marshall Field's, Harrods Annual Grand Sale event in London, a Chanel Fashion
Show, an in-store appearance by Oscar de la Renta, and a special Dress for
Success seminar by Ms. Robin Mori.
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