The Retail Store (DVD
and VHS)
©1994 Films Media Group, 30 minutes
#FMG-EDP14639, Price $69
Whether retailers have department stores, specialty stores, chain stores or
discount stores, they select a market and focus attention on selling products to
that audience. This fact-filled video explains the general organization of a
retail store and shows how the various parts of the organization work to present
merchandise to customers most effectively. In detail, retailers discuss how they
plan and buy their inventories and what they do as products arrive at the
stores. Viewers learn solid information about the diverse opportunities
available in the retail store environment as professionals explain retail
finance, sales promotion, personnel, operations and merchandising. In addition,
fashion coordinators, buyers and sales associates discuss how they help
customers make buying choices. An informative lesson for anyone involved in
retail as well as people planning careers in fashion merchandising.
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