Retailing: A Career for the 21st Century (DVD
and VHS)
©1997 Diamond Educational Productions, 20 minutes
# DEP-RC21C, Price $138 DVD, $108 VHS
Heading into the 21st century, the playing fields and its roster of players
will be changing considerably. Depicted in this video, the changes include:
- Updating of older malls into ones that are more exciting
- Alternative shopping on cable television and the internet
- Development of private label programs
- Expansion of the category killer
- Store as the brand concept
- Interview with Mr. Allan Ellinger, noted consultant, who gives insights
into what the next century of retailing will be like
- Mr. Ray Azoulay,
creator of Macy's Aeropostale concept, presents a step-by-step explanation of
how the private label line was developed.
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