Retailing Trends in
the New Millennium (DVD
and VHS)
©2000, 20 minutes
#DEP-RTNM, Price $128 DVD, $108 VHS
Prepare your students for Y2K and beyond! As retailers find
themselves in the new millennium they must understand the trends that will make
this transition successful.
Some of the more important trends featured in this video include
entertainment-oriented shopping centers, themed environments, designer and
manufacturer retail flagships, and the continuous explosion of "off-site
retailing" with E-tailing as its centerpiece. Others include the growth of
temporary retail outlets, the escalation of "store is the brand"
retailing, the emergence of "value shopping" as a competitor to
traditionalists, and the latest innovation that markets fashion directly through
"door to door" selling.
Dr. John Konarski, a recognized authority on retailing trends,
will offer his insights into the direction of retailing for the new millennium,
and Mr. David Wales, creative director of FRCH, the internationally renowned
design company, will address the new retail design directions to accommodate the
trends.
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