Sales Promotion: It's a Team Effort
(DVD)
©1995, 15 minutes
#CEV-D0632, Price $89
Watch the dynamics of teamwork as retail salespersons work together to
promote products. Viewers are introduced to terminology.
Then, successful sales approaches are illustrated: advertising “tabs,”
display ads, seasonal aisle, stack tables, advertising, giveaways, creative
decorating and in-store promotions.
Suggestions are given for coordinating sales among store departments
and for relaying in-store sales information to customers. An excellent
supplement for a marketing education curriculum or a retail store training
session.
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