Secrets of Selling
(DVD or VHS)
©1993 Learning Seed, 25 minutes
#LS-15393, Price $89
A retail store or a shopping mall is a carefully engineered selling machine.
It's a theater stage playing the drama of buy and sell to entertain and excite
shoppers.
Secrets of Selling takes viewers "backstage" to see how
merchandising changes impulses into sales. Learn:
- Why cosmetics is to the department store what produce is to the
supermarket.
- How store layout forces shoppers past merchandise to trap them in a maze
of temptations.
- What is the difference between "demand" items and
"impulse" items?
- Why the shopping mall is to retailing what Disney World is to
entertainment.
- Why shopping mall "anchors" are located at opposite ends of the
mall.
- How stores use hundreds of subtle messages to create the impression of
lowest prices.
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