That's Marketing! (DVD or VHS)

©1999 Learning Seed, 23 minutes
#LS-23799, Price $89

What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and positioning. This video is for students of marketing AND for consumer education classes. 

Learn:

• Do you think restaurants are in the food business? Not to a marketer. What do Planet Hollywood and Rainforest Cafe have in common with a struggling mousetrap maker?
• Women's clothing does not come in standardized sizes. What does this have to do with marketing? Plenty.
• What do milk, cola drinks, blue jeans, and breakfast cereals have in common?
• How does marketing relate to professional sports, and in what way are "stars" the "product"?
• What is positioning? How the lowly "tennis shoe" became a closet full of "athletic shoes."
• Two people sitting next to each other on an airplane probably paid very different prices for their seat. Why this concept of "variable pricing" might become the norm for most products and services.

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