Trends in Apparel Marketing (DVD and VHS)
©1998 Meridian Education, 17
minutes
#FMG-EDP10792, Price $79
New strategies and advanced technology have widened apparel marketing options considerably and this new video focuses on the many new avenues now open to manufacturers and consumers alike. Since consumer shopping patterns are changing, distributors and retailers have become more creative to survive, developing alternative marketing approaches. Store selling will be discussed including retail, department, discount, specialty and outlet stores. Non-store marketing will also be covered: catalog sales, television shopping, and cyber or on-line shopping. Trends in Apparel Marketing will not only discuss marketing trends, but also changes in distribution and manufacturing. Interviews with a distributor, buyer and retailer provide expert opinions on current marketing trends...set this video above the rest. Part of the Fashion 2000 Video Series.