Visual Merchandising (DVD
and VHS)
©1994 Films Media Group, 30 minutes
#FMG-EDP14640, Price $69
Why do customers browse and move through a store the way they do? How can
retailers influence customers to buy? Good visual presentation focuses the
customer’s attention and helps the customer decide what to buy. This
informative video shows viewers how to analyze the essential elements involved
in creating the right ambiance for merchandise. Visual merchandising includes:
the creation or change of a stores identity both from the inside and through
windows; techniques for using space, line and lighting; how to utilize colors;
and the showmanship created by using current events and holiday themes. Leading
professionals discuss how visual merchandising has become a prime selling force
in stores today and explain how they became involved in and found success in
this exciting field. Viewers learn about the skills and interests necessary to
become a visual merchandiser and about the wide range of career options that are
available.
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