Visual Merchandising: Look, Linger and Buy (DVD)
©1995, 18 minutes
#CEV-D0635, Price $89
Consumers have so many choices today…how can the retailer attract
customers, keep their attention and entice them to buy?
This program explains how retailers use visual merchandising to increase
sales. It also shows how department organization, merchandise adjacencies and
arrangement of merchandise affect product sales and explains how to use
plan-o-grams and modulars to design effective displays.
Use this video to supplement a marketing education curriculum or as a retail
industry training tool.
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