Visual
Merchandising: The Art of Creating Unique Environments (DVD
and VHS)
©2002 Diamond Educational Productions, 20 minutes
#DEP-VM-ACUE, Price $128 DVD, $108 VHS
As the 20th century ended, and the new millennium was entered,
retailers were concerned with competition more than ever before. One of the ways
in which merchants of every product classification, both large and small, helped
to distinguish themselves from the others in the field, was through creative
visual presentations. The challenges that confront these specialists run the
gamut from the display installations in their stores to the development of
designs for the environments.
- Greg McMillian, Belk's Southern Division Merchandise
Presentation Director, discusses many of the areas of expertise needed to
accomplish visual merchandising goals.
- When it comes to unique installations, the masters of the
trade are the professional team at Spaeth Design, whose CEO David Spaeth
speaks of the complexities of planning and executing the Christmas window at
flagships like Lord & Taylor, Saks 5th Avenue, and Marshall Field, many
of whose presentations are featured.
- Fun-to-watch video that captures the excitement and
importance of visual merchandising.
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