When
Fashion Is the Message: Marketing an Image (DVD
and VHS)
© 2002 Films Media Group, a Deutsche Welle Production,
26 minutes
#FMG-30426-4, Price $129
In
the glamorous world of haute couture, marketing means fanfare, glitter, and
VIPs. This program surveys the fashion industry’s high-profile approach to
image-marketing at the influential Dallas Fashion Awards; a Gucci store opening
party in Milan; the elite ESCADA showroom in Düsseldorf; and a photo shoot in
Berlin with renowned photographer Albert Watson. Branding, the use of
supermodels to boost international appeal, and the drawing power of celebrity
endorsements and sponsorships are also addressed.
International customers: Sorry, we have U.S. and Canada distribution rights only
on this title.
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