Why You Buy:
21st Century Advertising
(DVD or VHS)
©2002 Learning Seed, 23 minutes
#LS-11102, Price $89
Advertising has changed dramatically in the
past ten years. If your advertising videos were
produced back in the 20th century, it's time to u
p
date and discover Why You Buy: 21st Century Advertising.
Advertising once aimed to
persuade or claim
product superiority. But today's ads often make no claims for the
product and use subtle tactics to get around our substantial defenses against
commercial arm twisting. Like its best selling older brother Why You Buy,
this new video looks at
person-to-
person selling, direct mail, ads and emotions, and TV commercials to reveal how
they sneak under our
persuasion radar.
Person to
person selling: Watch a
p
hone call in which an unsuspecting homeowner agrees to a sales call without even realizing he is the target
of a
pitchman.
Direct mail advertising: Examine a bushel of “junk mail” and e-mail “s
p
am” in search of the sneaky sell.
Television commercials: Learn that music and entertainment are disguises ads
wear to by
p
ass your
persuasion resistance barrier. Instead of
persuading you directly, TV ads attempt to write the agenda for daily life.
Advertising tomorrow: Today, ads “interru
p
t”
programming. Learn how the Internet and digital technology can now integrate ads
into
program. The result will be, de
p
ending on your view
point, either
programs without ads or
programs that are ads.
“This video will help
students realize how subtle and
persuasive advertising is…” School Library Journal, March 2002
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